Governance

In order for DTCM to implement its vision and mission and perform its corporate role, it employs a governance system that spans the entire organisation and its professional associates through its quality and HSE programs, customer and employee values, and its systems and processes. Also, it issues legislation, instructions and policies governing the tourism industry in Dubai.

DTCM’s Quality Policy

  • We are fully committed to satisfying our customers’ requirements, and complying with all relevant laws and regulations in order to achieve our Vision and carry out our Mission.

  • To meet these commitments, we have implemented a Quality Management System (QMS) complying with the international standard ISO 9001:2000

  • In addition, we are committed to continually improving the effectiveness of our QMS, and have set relevant quality objectives, against which we monitor our performance. We monitor the performance of our business processes against the criteria of the Dubai Award for Government Excellence

  • As part of our quest for excellence, we constantly seek to improve our products and services

  • This policy is communicated to all members of staff and is being displayed in selected locations throughout the DTCM offices.

  • The policy is periodically reviewed to ensure its continuing suitability to the needs of DTCM, its customers and employees.


DTCM’s Corporate Values

  • Committed – We are committed to meeting our stakeholder and our customer needs. We listen to our customers and stakeholders and we learn from their experiences to ensure we remain pro-active and focused on our core goals.

  • Leadership – We seek to positively lead and advise on our activities which involve our stakeholders

  • Winning through teamwork - We strive for success. W have a sense of urgency in what we do and focus positively on the future

  • Creative and innovative – We seek to be the first in all that we do by embracing innovation and displaying our creativity and setting the standard for others to follow

  • Embrace change – We are flexible, embrace change and regularly benchmark ourselves with the best in our category to continually improve

  • Transparent – We are and will continue to be transparent in everything we do with our colleagues, stakeholders and our customers

  • Performance driven – We continually monitor our performance and remain focused. We are accountable and assist each other with what we what we are each accountable for

  • Ethical – We act consistently with our values as individuals and uphold these values within our organisation at all times

  • Communicative – We are consistent and open in our communications with each other and our stakeholders, sharing our knowledge and information to further the goals of our organisation

  • Employee focused – We continually review and develop the needs of our team to strengthen our organisation. We recognise our achievements, as a team and as individuals. We are open in our communications with each other, sharing our knowledge and information

  • Committed to the community - We have a responsibility to support the community and to manage tourism in Dubai in a sustainable and responsible manner

  • Consistent – We strive to achieve high professional standards and commitment form our team and from our stakeholders


QHSE Policy:

It is the policy of The Department of Tourism & Commerce Marketing, Government of Dubai to operate an Integrated Management System in accordance with ISO9001:2008, ISO14001: 2004 and OHSAS18001: 2007. We are fully committed to satisfy our customers’ requirements, providing a safe and environmentally friendly workplace for employees, contractors, visitors and other interested parties and to comply with all relevant laws and regulations in order to achieve our Vision and carry out our Mission.


We are committed to continually improving our products and services, the effectiveness of our management system and both environmental, health and safety issues. We will use the management system as an improvement tool and have set relevant quality, health, safety & environmental objectives, against which we monitor our performance. We also monitor the performance of our business processes against the criteria of the Dubai Government Excellence Programme.


Environmental and safety issues are viewed as core business values and in this regard further objectives of the organisation are as follows:

  • Ensuring that risks are identified and controlled so that employees and others can be protected from danger.

  • Ensuring that environmental impacts are controlled thus minimising pollution

  • Ensuring compliance as a minimum with all relevant UAE H&S and environmental legislation, and other requirements to which the organisation subscribes, is achieved.

This policy is communicated to all interested parties and is periodically reviewed to ensure its continues to be suitable for the needs of DTCM, its customers and employees